#Reveal synonym plus#
Plenty of resources provide related words to pull from, plus you’re likely already an expert on all the terms around your particular business. It’s possible to create a synonym list on your own. And search is key to customer experience. A system that can automatically detect synonyms can turn those ambiguous queries into precise results. There are any number of ways that a search can go wrong, but the good news is that there’s a solution that catches nearly all of those errors. And nearly two out of three times, (65 percent) it took more than one attempt for people to find what they were looking for. Smith pointed to one of Baymard’s reports that showed almost one-third (31 percent) of test subjects were either unable to find what they wanted or abandoned their search. “In the absence of good search results, the average user will simply think you don’t have what they’re looking for and will go somewhere else,” said Lauryn Smith, a senior user experience researcher at Baymard Institute. They simply leave, even if your site has what they’re looking for. In the same study, visitors using search were responsible for 13.8 percent of the revenues of the sites studied.īut when people don’t see what they want on the first page of search results (or, even worse, get the “your search returned no results” message), they won’t take the time to check their spelling, try another word, or narrow the results with a filter. Visitors who used an on-site search tool converted 1.8 times better than the industry average, according to a report by eConsultancy. Those missed connections may seem trivial, but they make up a considerable threat to your business. They can be riddled with ambiguity: Does a “hot dress” mean one that’s sexy? Or one that’s popular? Or one that can be worn during the summer? Vague or incomplete queries abound, and although typos generally can be handled, you may be surprised at how many ways someone can misspell “mattress. That’s because the words that people type into the search bar don’t always reflect what they’re after.
#Reveal synonym full#
When you type “shorts” into the search box at your favorite clothing retailer, you get a page full of the short pants you were looking for, without seeing short-sleeved shirts or short skirts or, somehow, skorts.Ĭreating that seamless interaction requires a system that’s part psychic and part translator. The best search experiences feel like they’re one step ahead of you.
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